Gurucompany

PLUG-IN CONTENT

Give users a reason to open your app — every day

Add 13,000+ pieces of content — games, webtoons, quizzes — inside your app for retention and a new payment revenue stream. Have content of your own? Distribute it to 300+ apps.

Add a content tab (apps)Distribute your content (CPs)
Give users a reason to open your app — every day
KakaoBankKraftonKB Kookmin BankNexonShinhan BankPearl AbyssKakaoPayBlizzardWoori Bank2KSamsung CardEAHana CardGravityNH NonghyupLG ElectronicsShinhan CardHyundai MotorBC CardOlive YoungLotte CardFandingKakaoBankKraftonKB Kookmin BankNexonShinhan BankPearl AbyssKakaoPayBlizzardWoori Bank2KSamsung CardEAHana CardGravityNH NonghyupLG ElectronicsShinhan CardHyundai MotorBC CardOlive YoungLotte CardFanding

BY THE NUMBERS

Gurucompany by the numbers

0+
Partner apps live
0+
Content suppliers (CPs)
0K+
Content titles
0M+
Monthly impressions

SOLUTIONS

FOR APPSPlug-in content tab

One SDK runs a full content tab

  • →Drop in games, webtoons, web-novels, short-drama as a new in-app category
  • →Two revenue streams: ads + micro-rewarded content payment
  • →Zero ops overhead — we curate, monetize, support
  • →First-party engagement data on a 40–60yr-old paying cohort
For app operators
FOR CPSContent distribution

Register once. Distribute to 300+ apps.

  • →Direct access to 0.9M+ paying cases (89% over age 40)
  • →Per-app curation matched to local user behavior
  • →Unified settlement (revenue share, tax, payouts — handled)
  • →Quarterly data reports on consumption and payment patterns
For content publishers
FOR IP HOLDERSGoods solution

Global game IP × global brand merchandise

  • →Licensed merchandise for Krafton, Pearl Abyss, Blizzard, Nexon, EA, Take-Two
  • →Brand MD partnerships (LG, Hyundai, CJ Olive Young, etc.)
  • →End-to-end: design, manufacture, distribution, brand-store ops
Branded goods
Publishers · creatorsContent development

AI content studio

  • →In-house content production capacity
  • →Co-development of original IP with publisher partners
  • →Quarterly new-IP releases
Content development

HOW IT WORKS

Content supply → Curation → In-app reach

01

Content supply

  • 100+ publishers
  • 13,000+ titles
  • 50+ owned IP
02

Guru OS

  • Curation engine
  • Settlement engine
  • User personalization
03

App distribution

  • 300+ apps
  • 0.9M+ paying cases
  • 15M+ monthly impressions

PARTNERS

The companies running on Guru

Banks · super-apps · cards

Kakao BankTossKB KookminK BankNongHyupWooriShinhanBusan Bank

Payments · wallets

Kakao PayPaycoSamsung CardShinhan CardHana CardKB CardBC CardWoori CardLotte Card

Commerce · reward

SK PlanetSamsung ElectronicsYogiyoLotte MembersHoney Screen

Plus 300+ game-tab integrations

RESULTS

What apps see after launching

Average impact after adding a content tab

  • ▸Meaningful uplift in daily session time (30-day post-launch cohort)
  • ▸30-day retention 7–8× the average finance app
  • ▸New revenue stream stacked on existing ad inventory

(Per-app KPIs available after qualifying conversation)

Request the integration impact brief

AUDIENCE

Who pays for content in a reward-driven app

0.0M+
Paying cases
0%
Age 40+
0%
Female payers

Reads webtoons 62% · Pays for novels 64%

  • ▸Largest single segment: women aged 50–59 (~20% of payers)
  • ▸Peak payment windows: weekends and holidays (+17–35% vs. weekdays)
  • ▸Top-paying genres: romance · martial arts · romance-fantasy
Download the audience report

INSIGHTS

Reading the reward-content market

01

10 patterns of Korean 40+ paying for mobile content

Pulled from 0.9M+ paying cases. The real shape of mid-life mobile content spend — and why even $0.001 micro-rewards engage it.

Read
02

What women 40+ pay for: top-5 genres by revenue

Romance 64%, martial arts 23%, romance-fantasy 11% — the surprising shape of 40+ female paying behavior in Korea.

Coming soon
03

Why holidays spike payment volume — and the bridge-day dip

Children's Day pulled +35% over a normal Tuesday. The exact spend windows enterprise apps should plan around.

Coming soon

GET STARTED

What do you want to build with us?

Add a rewarded content tab to your app

Content integration inquiry →

License your IP into reward-driven apps

For content publishers →

Branded merchandise & licensed goods

Branded goods →

FAQ

Frequently asked questions

  • 01What does Gurucompany do?
    We run a B2B2C content OS that operates 13,000+ games, webtoons and web-novels across 300+ apps, plus a full-stack global IP merchandise business.
  • 02Which apps run your content?
    300+ apps run our content tab, including leading Korean financial, pay and reward apps such as KakaoBank, Toss, KB, Shinhan Card and Samsung Card.
  • 03What improves when an app adds the content tab?
    Daily dwell time and 30-day retention rise, and a new revenue stream opens through ads and payments. We handle curation, settlement and support.
  • 04Can content publishers (CPs) partner with you?
    Yes. Register once to reach 300+ apps instantly, with unified settlement and quarterly reports on app, title and user data.
  • 05Do you also run merchandise (goods) businesses?
    Yes. We run merchandise end to end — from MD planning and design through manufacturing to global distribution — via our Gururang platform and in-house fulfillment.

CONTACT

Get in touch

Content licensing, SDK integration, or branded goods — one form for all.

Gurucompany — content & merchandise partner for apps