INSIGHTS

Reading the reward-content market

Industry insights from operating 13,000+ titles across 0.9M+ paying cases. Updated quarterly.

PILLAR · May 2026
10 patterns of Korean 40+ paying for mobile content
Pulled from 0.9M+ paying cases. The real shape of mid-life mobile content spend — and why even $0.001 micro-rewards engage it.
INSIGHT · Jun 2026
What women 40+ pay for: top-5 genres by revenue
Romance 64%, martial arts 23%, romance-fantasy 11% — the surprising shape of 40+ female paying behavior in Korea.
Coming soon
INSIGHT · Jun 2026
Why holidays spike payment volume
Children's Day pulled +35% over a normal Tuesday. The exact spend windows enterprise apps should plan around.
Coming soon