Gurucompany

FOR APPS

Users stay longer, your app earns more

Add a games, webtoon and web-novel content tab with a single integration. We run operations, curation, settlement and support.

Talk to integrationsSee impact briefs
Users stay longer, your app earns more

WHY

Four reasons app operators integrate

ENGAGEMENT

Engagement uplift

Daily session time, retention, and visit frequency rise together. A content tab turns single-task apps into daily habits.

REVENUE

Net-new revenue stream

Ads + micro-rewarded content payment running in parallel. Stacked on existing inventory.

ZERO OPS

Zero operational burden

We handle curation, monetization, support, publisher contracts. Your engineers ship the SDK and we run the rest.

FAST

Fast integration

SDK integration in 1–2 weeks. KPI alignment to live in 4–6 weeks. No backend lift on your side.

HOW

Integration process

  1. 01

    Intro call

    We learn your app, KPIs, and integration constraints.

  2. 02

    KPI alignment

    Agree on uplift targets and reporting cadence. ~1 week.

  3. 03

    SDK integration + curation

    1–2 engineering weeks on your side. We curate the catalog for your user base in parallel.

  4. 04

    Go live

    Daily monitoring for the first 30 days — that's the cohort baseline.

  5. 05

    Quarterly reporting

    KPI deltas + category analysis + next-quarter optimization proposals.

FIT

Where it works best

Banks · payments · cards

Reasons to open the app beyond transfers. Capture engagement in the non-transactional hours.

Reward · cashback apps

Stack content payment on top of existing reward mechanics — natural extension of ARPPU.

Commerce apps

Capture engagement in non-purchasing hours (evening, weekend). 40+ female cohort already converts.

VOICES

What integrating apps tell us

Average session time meaningfully increased after we added the content tab. Users who just transferred money now linger.
Product · App A — super-app
Settlement and ops are fully outsourced. Content revenue is more stable than ad revenue at our scale.
Marketing lead · App B — reward
We learned our 40+ female users have content-payment intent. We didn't know this segment existed in our app.
BD · App C — payment

FAQ

Common questions

  • 01How long does SDK integration take?
    1–2 engineers, 1–2 weeks. Android + iOS SDKs. No backend work required on your side.
  • 02Who curates the catalog?
    We do, based on your user demographics. 13,000+ titles selected per-app.
  • 03How is revenue split?
    Disclosed after qualifying conversation. Depends on app category, traffic, KPI targets.
  • 04Who owns operational responsibility?
    We own curation, payments, settlement, customer support, publisher negotiation. You own SDK upkeep and your own marketing.
  • 05Which content category should we start with?
    Webtoon + web-novel together is usually the highest-ROI starting point for general-audience apps.
  • 06Conflict with existing ad SDKs?
    No. Content OS runs as a separate tab and doesn't touch your ad inventory. Both revenues run in parallel.
  • 07Who owns user data?
    You do. We only see anonymized consumption/payment data for operating the product. No PII transferred to us.
  • 08Available outside Korea?
    Korea-first today. NA/JP rollout is in discussion — depends on licensed content scope per region.
  • 09Can we use our payment processor?
    Yes. We integrate with your PG. Kakao Pay, Toss, Samsung Card already supported.
  • 10Can we see more integration cases?
    Specific KPIs are NDA. Anonymized briefs available after qualifying call.

GET STARTED

Your content tab can be live in 6 weeks.

Send us your basic app context — we reply with a KPI simulation and integration timeline within a week.

Talk to integrations →
For apps — retention and revenue from a content tab | Gurucompany